On May 7, Prime Minister to Zhongguancun Street, just 5 minutes walk distance from the magic ring. It was the best of times, many young people feel the same as old, wish I could join venture pants when the tide. However, experienced business dying eight years old, ready to give you a splash of cold water. Because the competition will become more intense in the future. iPhone5 Vans
Each company was founded from the beginning all the way to die, just a matter of time, as well as everyone from birth to death. If your startup has advanced cancer survive only until the end of, but he did not attack seem less urgent, then do you prepare? I expect the end of 2015, 80% of early intelligent hardware startups will die on the beach, you are probably in the context of 80%, how to deal with, is the stop to think.
Two days ago, a famous intelligent hardware projects for the investments of the Fund, a small partner in the team I, b round of funding what is the secret? I asked him why he didn't progress, he popped a few faint Word: "no cash". I was painfully tells him that has terminal cancer, don't expect the b round, survived for half a year, about the winter. Money to burn out, cash flow is broken, it is the business end, unless they find new products or new ways to supplement cash flows.
It is starting from mid-2013 intelligent tide in the hardware business, entrepreneurial teams generally encountered a fatal problem: 99% smart hardware company is not profitable, who claims to make money was mostly hot air forced most is burn investors money alive. And the operation of these teams is a routine, form a background of the BAT team, got the angel investment, and imagining a false demand smart products in the Office, telling investors love listening to big data stories, participate in the exhibition, Salon investor clusters. Angel investors are like tambourines flowers, trying to help entrepreneurial teams looking for the next round of investment, smart home communities, large data, stories, and get a round was able to ease off, burned for a while, then immediately hiring begins to think in Internet operations, making a number of better known in intelligence circles, but consumers don't buy products.
Let be an account, raised awareness of the unspoken rules are: financing unit of currency into dollars to advertise, if a company claims to raise 10 million dollars, you can be sure they actually melt the 10 million Yuan. Angel round 2.005 billion yuan, a round of 10 million-20 million RMB, an entrepreneurial team 20-40 personal, basic cost 400,000-800,000 a month, smart hardware company founded in 2013, the time until the end of 2015, more than two years, 80% of the startups will burn out a round of funding, they will no doubt be on the beach.
Intelligent hardware developed and sold did not have cash flow? Magic ring of two smart products, for example, it is not easy, internal and external troubles! Foreign aggression will meet competition of giant companies such as millet, although magic rings hand 6 months earlier from the millet market, at $ 399, millet bracelet 79 low appears, homogeneous products online sales of basic army overthrown. Fortunately, magic rings are gifts market, same prices, driven by dealer profits, sold thousands of units a month, otherwise stocks will turn sour, Peregrine. Expected by 2015, and magic rings ready to fade out bracelets market, and millet will also have potential in a variety of directions to follow up, hiding is to hide the past, how to tackle challenges, and is the founding team compulsory.
Intelligent hardware is not the rigid demand of the masses of affluence, we experience pain: phantom sound intelligent air box, measuring PM2.5 and temperature and humidity, air quality with APP can be marked on the map. This is spent eight months out of, but just needs a month now can sell thousands of sets, is far worse than expected. No initial investment back, much less data. Magic is the company of more than 100 people, 40 people matured the sales team sells is not ideal, other team can imagine. Especially in addition to raise, online, these teams are other means too little sales, or simply be engineers imagined needs, poor sales, far from supporting the company's costs.
Look at life-saving b round of financing feasibility investors what is mind? VCs a team cannot fully understand from the BP team capability, more often, from the jade market bet stone a principle, and give you the money, gambling that team 10 times, 20 times times returns. Before I cut the original stone, based on experience, see the BAT background, project analysis, betting bet, may have ten project completion a value! But jade stone cut, were kind of ice, rice types, kinds of glass at a glance! Team 1-2, like cut stone, is worth a glance, no imagination! Whole intelligent hardware industry of status is cut a see, a, round investment are valuation high has, products sales Shang not to, no cash flow, community operation is burn money of big hole, big data just a legend, you told investors annual 50% of growth, that is by money hit out of, not they of expected, only by transfusion live who, himself cannot hematopoietic of will has what future does?
But investors have become more rational at this stage, they have understood this two years, intelligent hardware is a big hole, a round of overestimated, series b natural is in sight. Bubbles break and wind when the wind had stopped, old concluded that smart hardware at the end of 2015, 80% the early dissolution of the startups because cash flow is broken, in the end, cash flow is the hard truth. You probably only six months from the closure unless it can find a way to earn cash.
Return product – catch the essence of the needs of users pain points, even a pain point catch, perfect solution, also has a chance to be explosions, not investors like, but people scrambled around products. Magic rings have recently made a hundred sheep a ring clasp, it solves the big easy off problem screen phone in your hand, and when the phone support. Before the sale, I get several home tests, daughter-in-law 6plus used was proper, mother of other children in the school wanted a had to invite her to dinner; the mother-in-law phone watch opera in the evening, a dozing off phone, getting up early everyday good. It made me reflect a lot, eight years for dozens of products, the less likely such a small things to improve my position in the home, and now I am at home are tall walking sideways! So, you have to catch the hearts of consumers can capture their wallet. case Vans
Friends holding mortal determination to start, received a suspended death sentence, its destiny lies in a b round of financing, the success rate will not exceed 10%, might as well find a way out, or find new avenues for growth in sales of new models or develop new products meet the rigid requirements, do not drill smart hardware Horn tip. Making explosions, live to opine, passionate writing, otherwise it is simply gossip fodder, sob.
End of 2015 would be a threshold, 80% smart hardware team down on the beach, of course, is the liberator, the new team took the flag of martyrs, the future, just hope that fallen man is not you, but you want to do how to survive?
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