April 2014, Microsoft completed the acquisition of Nokia's mobile phone business. In the terms of the deal, Nokia agreed to within 30 months of the completion of the transaction is not involved in the mobile device market. This provision will expire in late 2016. Sources, Nokia greater China President Mike Wang hinted at the staff meeting recently, Nokia probably will return to the mobile phone market this year. Speaking of Nokia, return to the cell phone market will bring a wide range of help.
First, Nokia's current core business lies in the telecommunications equipment market, and limited growth potential in this market. At present, 4G has become the end. Nokia in 2015, said fourth-quarter earnings reports in the near future, in the key Chinese market, mobile network will be slow. The other hand, the next wave, which is 5G network construction, probably will not be complete until 2020. Therefore, from 2016-2020 in the past few years, Nokia needs to find new sources of growth. Nokia executives, consumer electronics remains a potential market. Just Cavalli iPhone 6 Case
Secondly, Nokia announced in January this year completed the acquisition of Alcatel-Lucent. This poses a significant problem.
In the telecommunications equipment market, the new Nokia's major rivals Ericsson and Huawei. Fellow European-listed telecommunications equipment provider Ericsson to Nokia is good to refer to the object. Last month, Ericsson, Nokia and Alcatel-Lucent announced a 2015 years earnings. In 2015, Nokia's net sales of 12.5 billion euros, Alcatel-Lucent of 14.3 billion euros, amounting to 26.8 billion euros. Ericsson's total revenue to 246.9 billion Sweden Krone (about 26.3 billion euros). From the revenue, operations of the two companies were little changed.
After the completion of our acquisition of Alcatel-Lucent, the new Nokia's market capitalization of about $ 45 billion to 50 billion. As of Thursday's close, Ericsson has a market value of $ 30.188 billion. The new Nokia how to make investors believe that the market value of the company has reason to 50% higher than the Ericsson or more?
For Nokia, and tapping the limited capacity of the telecommunications-equipment business. In order to make performance matching market to meet the expectations of investors, so it is imperative to develop new business. After the acquisition of Alcatel-Lucent, Nokia make up the fixed network, transmission and IP services, becoming a one-stop telecom equipment vendors. But the future is likely to follow the example of the company's equipment + Nokia Terminal mode, 2B and 2C-oriented communications provides a full range of solutions in the market.
In fact, Nokia is never far from the consumer electronics market. Last year, Nokia sold Here map business to Volkswagen, Mercedes-Benz and BMW of Germany three depots. After that, Nokia's corporate structure, in addition to core communications equipment business also has a rather mysterious Department, this is the Nokia Technologies. According to Nokia's viewpoint, this Department is responsible for licensing businesses. However, according to media reports and sources said Nokia Technologies has set up a research and development lab in Silicon Valley, and maintained a top team. Mobile phone is likely to be one of the team's focus.
As early as the end of 2014, the FT reported that the head of Nokia Technologies Ramsay? haidamusi (Ramzi Haidamus) hope Nokia return of "technology leader", while Silicon Valley lab to assume this mission. This laboratory has exposure of projects including virtual reality equipment and material Graphene. Graphene materials used in the manufacture of lightweight, low cost sensors that "one-off" of high-tech equipment possible.
Haidamusi said in an interview at that time, Nokia Technologies lab in Silicon Valley will bring genuine Subversion. "I've seen some crazy project, but not sure if it was allowed to discuss these items. " Just Cavalli iPhone 6
In the trade of selling its mobile phone business to Microsoft, Nokia will continue to have and keep the Nokia brand, but also saved a great value phone patent. This means that Nokia has mastered the technology required to develop with the phone, and needed high-recognition brand of mobile products. Nokia executives said on return to the mobile market, technology and marketing capabilities are not a problem, Nokia now need to wait for the right moment, and Nokia Board of Directors and executive team have some discussion.
In 2015, the global smart-phone market is saturated. Last quarter, as the industry benchmark Apple iPhone shipments or even fell for the first time in its history. Meanwhile, millet and Huawei smartphone maker is bringing fierce competition of China. So, how do Nokia in the cell phone market breakthrough? Perhaps the answer is innovation and differentiation. Sources, Mike Wang says that if Nokia mobile phone, it will not be a parrot device. This phone is not like iPhone or its Mate, but there will be elements of the original. Cell phones integrate with virtual reality may be one way. Meanwhile, Nokia may also launch Tablet PCs and smart watches, to create product ecosystem.
From the original paper to rubber, wire and cable, in the company's development history, Nokia has had several major strategic adjustment, and complete the beautiful transformation. Selling its mobile phone business to Microsoft is that Nokia is a major strategic adjustment, and now Nokia is likely to kill the "second act" to amaze all promise to remember phone fans. IHS Technology analyst Ann? Fogg (Ian Fogg) words: "Nokia's strategy to promote speed and guts to shock. While the company has had several bold strategic action in history. "
So, is it true that Nokia will return to the mobile market? In the second half after the expiry of the agreement with Microsoft, it will be seen.
[Article correction]
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