As 2016 announced fourth-quarter earnings, people can understand Microsoft's revenue for each product line. Through in-depth analysis of the results, a significantly different from the previous trend of increasingly clear: as the company increases in software subscriptions and investment in cloud computing services, started out as its signature product, the further decline in Windows operating systems within the company. Gucci Note 4 case Gucci Note 4 case
Due to changes in Microsoft's reorganization and earnings on previous occasions, in fact, make it difficult for outsiders to track the long-term performance of their products, but recently submitted to the United States Securities and Exchange Commission's new 93rd page clearly disclosed in the earnings trend of the long-term performance of its main product lines. Enabling compares Microsoft internal product line, and has been the performance of these products goes back to the year 2008. Can clearly see from the chart, starting from 2014 has less Office and Windows business cloud services.
According to the latest results showed that Office product lines in the year ending June 30 2016 fiscal year revenue of $ 23.6 billion, up slightly. In addition, servers and tools products are growing rapidly, from $ 18.6 billion in fiscal year 2015 rose to 19.2 billion dollars. Windows only ranked third, annual revenue was only $ 14.7 billion, including $ 6.6 billion and Windows related deferred income 10. This figure is lower than in 2015 to $ 14.8 billion, and 2010 is a far cry from the record value of us $ 18 billion.
This trend shows that, under the leadership of CEO Satya Nadella, cloud computing technology and services are important for the transformation of the company. Which were boosted by the rise of Microsoft's Azure cloud computing platform server products and tools business. Office 365 software subscription services and mobile applications for the entire Office product line to the continued growth of major help, making it the most advantageous product lines within the company.
Admittedly, WIN10 of free promotion for Windows product line revenues have had an impact. But Windows revenue decline also reflects the traditional PC market shrinking. According to market research firm IDC estimates global PC shipments are expected to decline this year by 7.3%, compared to the forecast of 2%.
Nadella said last week, the fastest speed for Windows 10 is Microsoft Windows systems. But according to figures NetMarketShare, since this system since the release of Windows 7 share still over 47%. Stopped after the free programme, as the principal force Windows product line, WIN10 's future performance is really worrying.
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