Sunday, March 27, 2016

From Netscape and Yahoo to Google to Facebook

From Netscape and Yahoo to Google to Facebook

In the global high-tech history, Microsoft is not open around the company for nearly 20 years has been in the hundreds of billions of dollars worth of high company, a company that has hit the trillion-dollar, in our memory, the past 20 years, Microsoft global high-tech market has been in the top five in the queue, more than half the year, Microsoft is the boss. Dolce Gabbana iPhone Cases

In the view of Lei feng's network without Internet and mobile Internet, then, Microsoft today is still the No.1.

History of global development of the Internet industry as a whole, is also starting from challenge and undermine Microsoft.

The story's first role was called Netscape's company, the company born in the 90 's of the last century, is considered opened the prelude of the Internet era--the famous mosaic browser at one point accounted for 90% per cent of the market share. 1995 Netscape listed market value of 7.1 billion US dollars on the day, the end of the year, Netscape exceeded 20 billion dollars. Battle of Anderson, founder of Netscape Netscape fame, he boarded the year time magazine cover.

However, after prolonged and Microsoft "browser wars", Netscape eventually succumbing to, and ultimately sold it to AOL.

But after Anderson becomes one of the top venture capitalists, he also became investors in Twitter, Facebook, eBay and SKype's Board of Directors was also entered. This is another story, the press table.

Netscape lost how much Microsoft in reason, first, Microsoft bundling is somewhat excessive, the second is the browser itself is also software in software in the battlefield, Microsoft is a very difficult thing to beat.

Yahoo & Google

Microsoft defeated Netscape, indirectly affect Yahoo!.

"If we are a software company, will not be able to survive, since it would be crushed by Microsoft. If we are a publication like time magazine, has a number of loyal readers, we will go on for a long time. "The mid 90, Mr Yang said this, this line of thinking has achieved Yahoo! 's early glory, also buried the worries of future decline.

Yahoo! is the world's first funky character of the Internet, is also the first Internet company to break through $ 100 billion company, peak time, Yahoo! had reached 140 billion u.s. dollars.

Yahoo! 's rich product is Yang and his classmate Patricia Farrell wrote a classified directory, similar to a Hao123 stuff. Netscape Founder Marc Andreessen, like Yahoo's index lists, in January 1995, he was "random" button Netscape an important online search links to Yahoo!, when Netscape users click this button, you will be automatically guided to the Yahoo Web site.

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From Netscape and Yahoo to Google to Facebook

Soon, Masayoshi Son, galvanized, with 100 million dollars to invest in a stake in Yahoo! takes 33%, and in 1996, successfully pushed Yahoo! listing.

Driven by capital and Yahoo! attempting to transition, originally just index other sites contents, then Yahoo started directly in providing content on your own site, so there is a source of income, because each page will trigger ads and ad space is calculated by page.

Add news content, Yahoo! launched series such as weather reports, stock information service, covering the user's daily life, as a comprehensive portal to information services. Yahoo! provides information, practical, attracted a large number of users, and for users that year, has a strong viscosity, but in the end was that of selection and produce information.

In 2001, the Internet bust, Yahoo! Revenues. Jerry Yang to no Internet background, Hollywood mogul Terry don't understand technology. He thrown hydrangea, asking him to the helm of Yahoo!. This is considered one of the most stupid decision of Yahoo!, making Yahoo! from this path of no return of a media company rather than a technical content of the Internet or high-tech companies to run, Yahoo! Throughout the company's core focus and business thinking compared with Google there is a big gap and overtaken by Google.

Cai Wensheng have both made this comparison: Yahoo! is hiring 1000 most famous Editor, recommended content; Google hired 1000 smartest engineers built a very good search engine platform, allows users to discover and find their own content. Yahoo! found Google's real value and to catch up when it's too late.

Make people sad and, at critical time of development of Google, Yahoo! gave Google a lot of help.

In 2000, Yahoo! began to outsource search to Google, claiming that Google for "best search engine on the Internet", Yahoo! Annual service charge paid $ 7.2 million to Google's search technology, the money is certainly timely, feeding Google a valuable first pot of gold.

In January 2002, Google introduced AdWords advertising system based on auction, the system allows advertisers to bid online, its advertising automatically matches the search term, but Overture company Google of infringing its patents. Later, Yahoo! Acquired Overture company, Yahoo! Google uses a perpetual license to these patents, and Google in return to pay Yahoo!270 million shares, about 1% of the shares of the company. Yahoo! Google plays the role of guardian angel again.

Some say Google Yahoo! terminator role to play which is a lifelike form. On the surface, Google does not appear to be obsessed with into Yahoo! pages advertising market, but in fact, Google's advertising model diverting funds into the Web advertising market. Starting from the bursting of the dotcom bubble in 2000, Google now go on at the same time, Yahoo! You entered a period of recession.

Internet victory

Internet and software industry compared, maximum difference is information in which of share different, in Internet times, information of ordered of circulation is most important of trend one of: Netscape and Microsoft in browser this software of positive market pinch, defeated is must of, during basic not involves information of ordered circulation; Yahoo! this occupy has whole global Internet of high, but more put himself to a media direction development, more hope gets static of page advertising market share, Information control and the greatest vantage point allowed Google to capture, thus making their influential decline.

Google began as a Yahoo! Challenges and alternatives appear, but we found, in fact, is Google challenges Microsoft.

In the past 10 years, Google around beyond Microsoft the strategic objectives of sustainable development effort. Microsoft control of the desktop, Google continues to invest on the server side; Microsoft dominate the PC,Google acquisition of Android and is open to all mobile phone manufacturers, occupy over half of the Smartphone market share Microsoft document dealing with extremely powerful, with Google Gmail and other areas. In the field of the browser, Google also began to Rob it from Microsoft in a number of shares. Development, Google and Microsoft start on an equal footing.

However, even as Google and Microsoft battle from afar when Facebook began overtaking from the side rear, though still didn't catch, but Chase has become.

Facebook for Google to catch up, and classic. But around the orderly flow of information to competing: page and Brin considered in the processing of information all over the world, the machines can do better than men. Facebook is essentially a social networking company, Zuckerberg believes that social connections can make daily life more efficient, smoother information flow will. In terms of business models, Google and hope that all the information is available free, on this Foundation sponsorship from advertisers. While Facebook is through referral, search, and according to the user's interest to provide news to replace Google's position, and on this basis to develop their own advertising.

Parties and even into their respective areas of strength, Google released Google + social networking product, Zuckerberg plans to roll out social search sites, and hopes to roll out competing with Google's Gmail e-mail service.

Fans in Facebook, Google just connect together computers around the world, while Facebook is world connected with the human brain, on the production of information, Facebook also took upstream source of these opinions in support of Facebook beyond Google is only a matter of time, many Google employees are voting with their feet. But when listed as Google, one-sided finds that Google will overtake Microsoft, but until today, Google and Microsoft is actually on an equal footing.

You can imagine, be it Facebook over Google, and Google over Facebook, its efforts effective circulation of information will enable us to benefit from these grass, assuming of course that they can one day through the wall into the.

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