Thursday, March 3, 2016

Teacher Su Jun on the art of living product tutorials innovation 2

Review: Su Jun was August 15, Lei feng's net hard creating a fourth open class speakers, August 29, Lei feng's net hard creating a fifth open class will be held in Shenzhen.

Teacher Su Jun: on the art of living, product tutorials

Su Jun is a entrepreneur, product family, but is first and foremost a teacher. If I say "VIZ Media", he might say "product tour". Millet Air Purifier so mentally meters after the possible other household electrical appliances, are likely to do so. Paul Frank cases

If on the other hand, went to see him in a teacher's perspective, and even intellectual meters the company, many problems will no longer be a problem.

Teacher Su Jun: on the art of living, product tutorials

Su Jun is a teacher

First saw Su Jun, he opened the first topic is--philosophy.

And the topic of open-teaching: "PhD is a doctor of philosophy, do you know? Highest academic degree, regardless of the field, to study philosophy. Otherwise your doctoral thesis will go through. "

--As a teacher for more than 10 years, the habit and not as CEO for two years will be able to adjust.

Su Jun by 2013 has been teaching at North China University, 2010 after which he took on a number of projects. He ever made such a work:

Teacher Su Jun: on the art of living, product tutorials

There are works such as the following, which gets home things to throw pocket, automatic classification and compartments:

Teacher Su Jun: on the art of living, product tutorials

Both products are still being sold, less than 100 bucks a box.

Of course, most people can't afford to buy:

Teacher Su Jun: on the art of living, product tutorials

The CNR rail concept car, currently on display at the national railway company of the exhibition hall.

Later, Su Jun's work is this:

Teacher Su Jun: on the art of living, product tutorials

From professional Manager to entrepreneur

Su Jun joined millet air purifiers story, not many people know, but not a big Insider.

2013 millet has seen several items, including the Air Purifier market growing rapidly but uneven pattern. When millet ecological chain there are no official references, just "add more connectivity devices to the phone" in the first place.

The end of 2013, once the industrial design professional teacher Liu de, Su Jun found his peers and partners.

Persuade Su Jun to leave teaching position is not a hard thing, when Su Jun did more than 80 Yuan plastic boxes have been sold in the market. He wants to make more complex products, and can call it industrial products, not just small pieces of creativity.

And, in his capacity as project leader in early 2014 add millet, for any professional who are attractive.

In this way, the millet established intellectual meters, was started by Su Jun established Air Purifier products.

Published from December 2014 millet Air Purifier now, huge shipments handed over a considerable response. Su Jun wants to do more.

Geek Su Jun

CEO of a technology company usually is not difficult to describe themselves as geeks, question everything do well, and then make your own user experience improvement proposals.

This method is common and cheap.

However, Su Jun is not such a person. He was deservedly called geeks, because, as a teacher, he was really a bit too much enthusiasm for digital products.

In his reading of design art – well, is the PhD of philosophy are required to write papers, often when papers write up, Su Jun way--took his nexus brushed a ROM ... ... Era associated with Android2.X brush machine dubbed the "soul experience", which does seem to be is one of the philosophies in their post-collegiate years.

Moreover, both during the University as a visiting scholar in Washington, or in the Japan project, his big interest shop – supermarket shop when the library is not necessarily to spend is the wonder product. Japan returned back when more than 10 kilos of product flyers and instructions back.

I think, if you want to answer, "why did he take so many product advertisements DM back to" this, "because he is a geek" answer makes sense.

"Tutorial" theory

A geek, combined with Japanese and American consumer electronics market research methodology, Su Jun seems to come to a conclusion on the art of living:

"We (the Chinese) were too rough. "

Light not on aesthetic of the past 20 years, a limited objective. Su Jun teacher or scholar has made numerous compromises. But he is on the United States and Japan's consumer electronics and home appliances market after doing research, said:

Not because of other people's basic art or design in any way better, but simply household accustomed to nice things, the market would be difficult to accept unattractive.

On the basis of this theory, Su Jun after the iPhone4 was released to encourage people around them all know go with iPhone4. The reason: "this beautiful phone, you'll find other things you want to look good, look down. "

This is the first time Su Jun practice his "tutorial".

Similarly, in millet Air Purifier project, he thought not only to make a "good" air purifiers. He even "teach" assumption: if everyone used his Air Purifier, that other "ugly" also are not any longer, universal aesthetic upgrade.

--If the second element, Su Jun probably will be evaluated as a "proud" of people. With a designer trained in aesthetic education of the heart, then the teachers used to try to inspire the public.

Paul Frank cases

Zhimi is a household electrical appliance enterprises

Su Jun and in philosophy, art, aesthetic and other topics going round a few hours later, the topic is finally talking about intellectual meters. Paul Frank cases

Relative to other ecological chain is millet to mining projects and investment in the operation of intellectual meters difference this is millet established company directly, and is housed in the headquarters of the millet.

In the eyes of Su Jun, which means field of intellectual meters should be burdened with millet's most promising exploration missions. And he thinks he's a suitable candidate for this task – to do a lot of good, cheap, smart Internet mass appliance.

Su Jun did not like the early years teacher-student of Soviet domestic appliances, imitation Japanese didn't like was all the rage. For him, the former is too rough, which started very well, but not complacent.

"Is not a good look, I don't know why you put up with that ugly home appliances at home. Actually to see the product and do not spend more costs. "

Su Jun added: "I am a good-looking product especially sensitive people, when I saw a man, first reaction was concern on his body products, jewelry equipment and so on. "And then paused," well, you did not. "

Hard to create in the August 15 open class, Su Jun systematic exposition of his views on Japanese electrical appliances. He believed in the late 90, Japan electric appliances to beautiful, high quality, cheap volume I to the global market. But mainstream Japanese appliances design language has not changed for many years. China allows designers to use more modern language, combined with (millet) supply chain advantage, the momentum through smart home consumer appliances to upgrade. Trillions of this market, and change has begun.

A man steeped in academic fields for many years, good philosophy, art, engineering or business administration to look at the product, then if he can quickly lower the cost, like millet and quick access to the user's supply chain, maybe it's really great.

Su Jun is very confident at the end of the conversation, he tried to persuade me: "well, you did the hardware, millet eco-entrepreneurship, this hardware done especially well, you wouldn't believe in me that raw materials prices......"

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Teacher Su Jun: on the art of living, product tutorials Millet Air Purifier

296 people voted

Millet Air Purifier

Despite the uproar the appearance problem now, although they are only ordinary fans increase filter structure, workmanship and materials used are quite good. Design of dual-Fan 4 duct, let the wind machine effects, filter efficiency and energy consumption are worthy of praise, but the noise really high limit State. But there is no conventional collateral such as sterilization and damping functions before the entry models of established manufacturers such as sharp, Panasonic, its price was less prominent.

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